I utilize my background and international experience to help businesses maximize their potential in European and American markets.
Currently I’m providing marketing and product management services for IT companies. This includes foreign market expansion strategy advisory, marketing operations management, public speaking, solutions engineering, PR and brand-awareness operations, IT advisory, consultative selling, technical and business content creation and translation services, as well as professional representation of IT companies at international trade shows.
My educational and professional background centers around Central and Eastern European foreign policy, change management and Information Technology (IT). I’m a graduate of University of California at Berkeley, Stanford University and Russian Presidential Academy of National Economy and Public Administration in Moscow.
Services
- Pre-exhibition advisory: audience targeting, financial forecasting, logistics
- Conducting negotiations on behalf of the Company
- On-site product demos, lectures, public speaking
- On-site and off-site sales support and community engagement
- Post-event engagement and validations
- Product presentations for individual or business customers in Polish or English
- Sales webinars, online and on-site product demos
- B2B/B2C negotiations
- Product advisory: tailoring IT solutions to customer needs
- Audience targeting advisory: presentations, e-marketing, promotional materials
- Advisory and best practices for building brand awareness in Western markets
- Product evangelism for the IT sector: creating strategy, community engagement, digital marketing
- Designing and establishing sales partnership programs
- Presentations on behalf of the Company
- Market research, message targeting advisory
- Press releases, content creation/translation
- Crisis management
- Content creation for advertising, technical, PR and informational materials
- Business-level translations of technical and non-technical texts
- Language audience targeting
- Press releases, community engagement, blogs (including video blogs), voice-overs
- Digital media communication strategies, e-commerce strategies
- Website creation, SEO, SEM
- Advisory and implementation of IT solutions for e-marketing
- UX advisory and customization for Western markets
- Product management and marketing