I utilize my background and international experience to help businesses maximize their potential in European and American markets.

Currently I’m providing marketing and product management services for IT companies. This includes foreign market expansion strategy advisory, marketing operations management, public speaking, solutions engineering, PR and brand-awareness operations, IT advisory, consultative selling, technical and business content creation and translation services, as well as professional representation of IT companies at international trade shows.

My educational and professional background centers around Central and Eastern European foreign policy, change management and Information Technology (IT). I’m a graduate of University of California at Berkeley, Stanford University and Russian Presidential Academy of National Economy and Public Administration in Moscow.

Services

  • Pre-exhibition advisory: audience targeting, financial forecasting, logistics
  • Conducting negotiations on behalf of the Company
  • On-site product demos, lectures, public speaking
  • On-site and off-site sales support and community engagement
  • Post-event engagement and validations
Extensive experience in international IT exhibitions such as Cisco Live!, IP Expo Europe, PLNOG, Gigacon and many others. Rated #1 speaker at numerous IT conferences in Poland.
  • Product presentations for individual or business customers in Polish or English
  • Sales webinars, online  and on-site product demos
  • B2B/B2C negotiations
  • Product advisory: tailoring IT solutions to customer needs
  • Audience targeting advisory: presentations, e-marketing, promotional materials
Proven ability to bridge the gap between IT solutions and business needs. Able to precisely tailor your message to the right audience, and let them experience your product/company through their language.
  • Advisory and best practices for building brand awareness in Western markets
  • Product evangelism for the IT sector: creating strategy, community engagement, digital marketing
  • Designing and establishing sales partnership programs
  • Presentations on behalf of the Company
  • Market research, message targeting advisory
  • Press releases, content creation/translation
  • Crisis management
Extensive experience in designing and managing successful brand-awareness projects for businesses and academia in Poland, Russia and the United States. Because of my broad educational background and IT experience from the Silicon Valley, I am able to bridge the gap between the IT and the non-technical world.
  • Content creation for advertising, technical, PR and informational materials
  • Business-level translations of technical and non-technical texts
  • Language audience targeting
  • Press releases, community engagement, blogs (including video blogs), voice-overs
Native speaker of Polish and English with documented knowledge of business etiquette and extensive marketing experience. Linguistic background from the University of California in Berkeley and Stanford University.
  • Digital media communication strategies, e-commerce strategies
  • Website creation, SEO, SEM
  • Advisory and implementation of IT solutions for e-marketing
  • UX advisory and customization for Western markets
  • Product management and marketing
Extensive experience in consulting and implementation of IT solutions for digital marketing operations. Proven ability to tailor product/sales experience to foreign markets.

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