Online privacy vs. Content Provider compensation – Three ways to reach the middle ground

Let’s be honest: online advertisements already are and will continue to get more personalized in the future, whether we like it or not. While certain smaller internet search engine players – such as DuckDuckGo – claim that their business model can rely purely on non-targeted ads, Google’s and Bing’s overwhelming financial success clearly outlines the … Continue reading "Online privacy vs. Content Provider compensation – Three ways to reach the middle ground"

Online advertising in Poland: Where the industry took the wrong turn

It’s been a few years since I moved back to Poland. Understandably, my online browsing habits reflect my different geographical location. Having that said, Polish internet appears to be almost a stereotypical expression of a post-transitioning society. Everything is for sale, the sky is the limit. There are text ads in articles, sponsored content sections, banner ads, … Continue reading "Online advertising in Poland: Where the industry took the wrong turn"